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Internet marketing vs. traditional marketing

November 25, 2016
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Many new business owners spend their so much money and energy on formation and quality of product and service only, not recognizing that success is not just from what the business offers, but the capability to reach a market and sell out your products and services. Marketing plays a critical role in business success. Now questions arise that what is marketing? What are its types? And what is the difference between internet marketing and traditional marketing and which type is more beneficial for businesses? All these questions will be discussed in this article.

What is marketing?

Marketing is a process in which businessmen adopt different tactics to promote their products and services to entire customers and clients. With the development of technology, the internet also makes a huge place in almost every aspect of life. It will be true if someone says that, nowadays marketing can be categorized into two kinds; internet marketing and traditional marketing.

What is Internet marketing?

 Internet marketing is a process for the promotion of goods and services through online methods just like Internet, and Social media sites include Facebook, Twitter, Instagram, Whatsapp, etc.

What is Traditional marketing?

Traditional marketing means to promote your goods and services through offline methods just like radio, T.V newspapers, catalogs, billboards, magazines, direct sales, etc.

Differences between Internet marketing and traditional marketing:

There are following differences between internet marketing and traditional marketing:

Cost:

The main difference between traditional marketing and internet marketing is the cost. When it comes to the marketing of a product or service using traditional marketing techniques like paper ads, radio, billboards, or television, all of them need a massive amount of operating cost to reach their potential customers. On the other hand, by using the tools of internet marketing you can find the audience in a very cost effective way.

Exposure:

The tools which are used for traditional marketing are radio, T.V, newspapers, magazines, etc. and this type of platform for marketing will not give you enough exposure. It will only short spam exposure to your product. Whereas, internet marketing will provide great exposure as the product will permit a person to discover, as it is forever available on the internet.

Access:

Despite the fact that we are living in the age of the internet, but it is also the fact that everyone has not access towards the internet, especially the people, living in rural areas. But the people who have better access can know techniques in a better way.

Customization:

In internet marketing, you can customize your message to target a large amount of audience, but traditional marketing can’t do so.

Conclusion:

There is always an ongoing battle that which method is best at offering the greater benefit and value. The fact is, both methods can be valuable, and there is not any reason to choose one over the other, as both types have its own pros and cons. So, one should choose marketing strategy for the promotion of his business according to his sources.

 

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Internet Marketing Helps Business in Growth

November 25, 2016
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Marketing is a very hectic and difficult task nowadays; you have to do marketing strategies to sell your products. When your product is best and worthy, you have to hire services from advertising agencies to sell your product at their best level. If we talk about the traditional ways of marketing, then we have ads in the newspaper, billboards that you experience on the side of the highway and of course TV commercials. Now we all know the importance of the internet and how much the internet is influential towards our life. Everyone has in touched with it, and the more and frequent way to get any information is the internet. Through the internet, you can easily viral your important messages, videos and advertise anything you want to sell in short time. So we cannot close the door of internet marketing to grow our business. Internet marketing helps business in growth through different strategies. If you also want to grow and excel your business, then you have to follow these strategies;

                 

How Internet Marketing helps business in growth:

                       

Now it’s your time to flourish your business and come true your dreams with the help of internet marketing strategies. These steps will help them to capture more customers because more customers guaranteed more selling of each product. Once you get success to viral your message, then your chances of selling product will be higher.

Let’s start to discuss these steps in details.

  

Get traffic with the help of SEO Tools

The importance of SEO tools cannot forget in internet marketing. SEO means search engine optimization that helps you to rank your website on the top page of your browser. For instance, if you are successful to ranking your page on the first page of any browser says Google then your chance of getting traffic will also higher. Studies show companies who are at page number one earn 50% more than the companies who failed to rank their website. So you cannot neglect the importance of SEO tools in getting more internet traffic.

Pay per Click Strategy

Pay per click is the new strategy that also calls PPC; it is beneficial for low and high investor. Both can get advantage from this strategy. Visitors get pay per click on each add picture and when they click your chances of getting customers increases. In this way your chances of earning 59% improves. It’s the rough estimates from the experts. So what are you waiting for use this strategy to grow your venture.

Fanbase Strategy

We are living in the era of social media and if we make our page on social media sites such as Facebook, Twitter, and Instagram and get enough likes and followers from these sites. Then our number of chances to attract more customers towards our product will also increases and higher.

So these are the strategies that you have to adopt to get the positive results in your business. These above-enlisted strategies are very fruitful in growing your business. Now it’s your time to take the initiative and the statement that Internet marketing helps business in growth.  

  

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Internet marketing awareness for Entrepreneurs

November 25, 2016
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Entrepreneurs are the people who start with the assistance of their own self. They are basically small businessmen who start from a small set up and then later manage to get all the fame required for a successful business. There are a plethora of instances that has proved that smart marketing approaches can make a huge difference. Internet marketing is one of the states of the art technique to promote business. Many entrepreneurs are using the internet for their marketing. This digital world has multitudinous of users. Ergo new emerging entrepreneurs are well aware of all the methodologies about the Internet marketing.

Secret of doing best Internet Marketing:

There are many new marketing strategies that entrepreneurs are using for promoting their products. There are many tips that should be kept in mind before starting the marketing. One of the foremost element is given a cool name to your brand. Yes, name plays a vital role in manifesting the product. An attractive name and the logo of the brand is of high significance. These logos can later be used everywhere on the social websites with the new hashtag trend. Apart from the graphics of the brand, it is also important to describe each detail on the website and social media about the product. Moreover, other tactics like sale promotions and discount packages can also be used for enhancing the marketing skills.

It’s time for a change:

Just making an official website for promotion of the brand is not enough. It is certainly time to change the methods of marketing. Like many current entrepreneurs, the businessmen can use the bonus techniques. These giveaway techniques include like giving a free product to the individual who will share the product. These strategies are widely being used by small as well as large groups of entrepreneurs.

Instances of business:

There are many changes trends. For successful marketing, it is important to adapt all the changing pattern. It is said that the only thing which is constant is change. There are many examples of the famous entrepreneurs who have made a remarkable success with the assistance of internet marketing. There are many entrepreneurs who are setting the impeccable examples of how to do phenomenal marketing and expanding the business.

Marketing one of the major ingredient for a successful business:

It is a fact that good marketing is a key to a successful business. In the contemporary world of internet whenever the second person is the user of the internet. It is incumbent upon the entrepreneurs to actively publish about their products and upcoming events on the social media pages and websites. People nowadays are very busy. In this hectic routine, they have become prone to online shopping. Any entrepreneur can take the help of famous online shopping platforms in the promotion of their product. Such platforms assist local as well as foreign brands. Nevertheless, there are millions of schemes one can use to promote their brand. Last but not the least marketing is all about the creative skills. But the combination of creativity and technology can be magical for the marketing.

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Internet Marketing and e-commerce websites

November 25, 2016
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In this modern age, the terms like internet marketing and e-commerce have been using by many famous brands. It asserts to advertising and marketing tries that utilize the email and websites to operate direct sales through electronic commerce. In access to sales run from websites or emails. Internet marketing and E- commerce are ordinarily applied in colligation with a conventional edition of advertising. Like radio, television newspapers and magazines. It also upgrades brands, products or services. Electronic customer actions are accomplished through the internet.

What is Internet marketing?

Internet marketing is no more anonymous to people. In this modern age when people are prone to the internet. Many businessmen are using the internet for their marketing purpose. Internet marketing encompasses all the methodologies and strategies that businessmen are using for the promotion of their business. The Internet has been used by many famous brands for the promotion of their business.

E-commerce a new trend?

Since eons many small as well as large businessmen are using the internet for their business. In the era of 90s when the use of personal computers was becoming common. In those days people started using this machine and internet for the promotion of their business. E-commerce is no more a new trend. These days when lives have become hectic and machine oriented. People want to buy their favorite products by merely sitting in homes or sometimes even offices.

E-commerce websites:

There are a plethora of websites that are selling their items online. All the famous local, as well as foreign brands, are doing business online. Some renowned brands are even giving special discount offers to their online customers. The enhanced features of the websites make the client able to get a clear view of their desired product. These websites have fascinated graphics and online support for their clients. A client can now get the answer to their any query round the clock. The chat box automatically appears on the website and is available to every customer.  

Shopping is no more tiring:

Shopping gives pleasure as well as sometimes create fatigue. Many people found it difficult to roam around all the shops to choose their product. E-commerce has the answer to this problem. On the online website of every famous brand, a user is able to see all the product on a page. It now becomes very easy for the clients to choose among their best brands. The difficult task of spending hours in walking through the shopping malls is an old trend. People now are showing great interest in purchasing their desired products online.

What is new about the current e-commerce websites?

The innovation these days is the quality that the brands are providing these days to their online customers. The home delivery is now trustworthy. Most of the brands are offering free home delivery on spending a specific amount of money. Ergo e-commerce has made lives easy not only for the people who are living in big cities but is a blessing for the people who are living in small towns.

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Increasing Internet Marketing Knowledge among Small Business

October 28, 2016
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It is said that the world now has become a global village. The escalating use of the internet by individuals has made life easy. It has cast a great impact to the every realm of life. People nowadays are more prone to eBooks and marketing by using the internet. A plethora of businessmen is using the internet for various domains. One of the domains is marketing. Marketing was never that easy. The growing trends of marketing using social sites and websites has eased the life of many small as well as large businessmen.

Ways of Marketing:

Businessmen have become way smarter. They know many strategies for promoting their business. There are a wide variety of platforms that helps in promoting the business from every domain. One of the commonly used platforms is social media. Facebook is such a platform which helps in making pages and posting advertisements. Facebook pages have now largely being used by many famous brands for sharing description related to their products. It helps the clients to remain informed with their updated news and promotions. Apart from promotions these pages also notify their clients with proper notifications.

A treat for Small businessmen:

The Internet is really giving a treat to their users. Businessmen are launching campaigns for the promotion of their business. Many entrepreneurs are using internet especially social media for their business. Instead of making their tangible shops in the towns. They are providing online shopping facilities to their clients. For the small businessmen who belongs to small towns and are unable to open up shops in big cities. These platforms on the internet are an impeccable tool for these businessmen.

Online Shopping Trend:

The growing trend of inline shopping has further escalated the need for Internet Marketing. Small Businessmen are becoming more and more prone to the world of Internet. It just requires to make a Facebook page or make a twitter account and display the products. There is now no need of spending a bulk amount of money on marketing. Most of the owners of this small business setup are computer literate and it has now become much easy to use the Internet for the business promotions.

The Internet an Effective Tool:

The Internet has now considered as the effective tool in spreading the business. Small businessmen just need to design a fascinating logo with their best products displayed in a systematic way on their web page. Many free website making tools are also available online. These businessmen can also use these resources to make an official website of their business. The internet knowledge among the small businessmen has been increasing at a great pace. Every second person is a user of social media. From this fact, it can be analyzed that how much the growing trend of Internet marketing has been increased. Many small businessmen are depending wholly on the internet for their marking as well as the sale of their products.